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FAI’s choice of streaming name shows how detached they are from the fans.

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Ross from LOI TV joins the Green Machíne to explain the impacts of the FAI using his pages name for the new League of Ireland streaming service will have on his page. Ross raises the importance fan channels have for the marketing of the league and engagement of new fans. The notion of the FAI still being detached from fans is also discussed in light of this.

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